Misty Woodland


We know what we are,

but know not what we may be. 

William Shakespeare



Coach, Enterprise Architect, Storyteller & Author

Business Systems & Change Director

In 2018 I started what is known as a portfolio career. Most of the time I work as the Interim Business Systems and Change Director at Team Consulting but now activities that had previously been done on occasion are a core part of the services I provide. That work has three integrated components that have been developed over the last 20 years.

An experienced consultant and coach

While at Microsoft I worked with a great team to develop the materials used by the Microsoft Services strategy & architecture consultants around the world, provided the training, and acted as the coach to many EAs around EMEA. At Cambridge Assessment I continued to build the coaching approach into my working style until finally taking a year to formally learn how to be a coach and completing the ILM level 7 Certificate in Executive Coaching and Mentoring.

Technology strategist, enterprise architect & business change leader

I started my working life with a Computing degree and after ten years of leading software development in embedded systems, image processing, and robotics I became the Chief Architect at Glaxo Wellcome Research. At the same time I completed an MBA and began a transition into Strategy and Enterprise Architecture. That was 20 years ago. Along the way I spent time as a tutor for the strategy module on a Technology MBA programme, a leader in the Microsoft Services consulting business for Enterprise Strategy & Architecture teams, and a regular speaker at conferences on the how to be successful as an Enterprise Architect. Today I’m the conference chair for the annual Enterprise Architecture Conference Europe held in London in October.

A storyteller and trainer on visual storytelling techniques

When I first became an EA one of the skills I quickly found I was missing was the ability to communicate effectively to senior management teams and people impacted by change. Over time I learnt the techniques of storytelling and visual design which eventually came together in an approach I regularly delivered in training courses, and eventually captured in the book “Stories That Move Mountains” published in 2012. The book has been translated into French, Turkish, Italian, Dutch, Russian, and Chinese, with the materials continuing to develop into a repeatable technique to create Visual Story Maps to accelerate change programs.

Bringing it all together

Today I use these three components to provide workshops and coaching services focused on the needs of technology leaders, EAs, CTOs and teams implementing digital transformations. Future presentations, workshops and coaching opportunities are listed below.

For a wider employment history and to connect professionally please use LinkedIn.



There is no one size fits all approach to helping great people develop further. I focus on individuals and teams in the technology leadership, strategy and architecture roles, where my experience can accelerate our focus on the core issues. My coaching work is typically based on an initial workshop with the individual or team, followed by six monthly coaching sessions. 

But every case is unique, so please contact me to discuss how I can help.


I will cover the top 5 questions I hear many times from EAs, and from CTOs about their EAs. I will explain how to assess them in the context of your own situation, your options to drive personal growth, build your influence, develop your teams and drive change in your organisations.


I have the great honour of being the Conference Chair at EAC 2019, and delivering workshops at the start and end.
October 21-24, 2019


A Visual Story Map is typically a one-page representation of the change or transformation you are planning, constructed to allow you to tell the story of change, enhance engagement and gain commitment. We think in narratives all day; whether describing our journey to work, sharing news or explaining what someone did, storytelling is how we make sense of the world. Our brains are also amazing visual processors, able to handle massive volumes of information by spotting patterns and inferring meaning. When we bring the two together, we can create maps that help people understand the context and the journey for transformations.
Based on the techniques described in the book Stories That Move Mountains this workshop will give you a solid grounding in the process for creating a Visual Story Map and how to use it in your organisation.


The tools we use in our EA work shapes the nature of the work we do. In this workshop we will build on a framework of tools that integrate the many different activities of an EA to leave the participants with a personal map of the tools they use, the tools they could use, and the ones they want to avoid. The framework used draws on the core modelling tools and the major architecture frameworks, and then extends into the related disciplines of strategy, portfolio management, business case development, change management, project management, operations, systems thinking, communications and influencing.

  • Gain an overview of tools and techniques and a new insight into how they all fit together.

  • Assess your own awareness and ability to use a range of tools.

  • Understand which tools and techniques you could adopt to fill gaps in your personal toolkit and for your team.

  • Develop a personal map of the tools relevant to your work today, your organisation and your career, with a heatmap of the changes you want to make in your own toolkit.


“ It is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be. ”

Isaac Asimov